In the press
Biote in the press
Since 2011, the Albanian media have written about Biote mattresses, the new showrooms and the way we see sleep.
Articles and interviews
In print and online
Titles are shown as they were published, in Albanian, with an English translation and a short summary.
· EpiqendraKreshnik Leskaj: Pse kapitali më i madh i një sipërmarrjeje nuk është volumi, por besimi te marka? (opens in a new tab)
In English: Kreshnik Leskaj: Why a company’s biggest capital is not volume, but trust in the brand
Interview on trust in the brand, quality and transparency in the mattress market.
· Shqiptarja.comBiote edhe në Kamëz, kompania hap showroom-in e gjashtë (opens in a new tab)
In English: Biote now in Kamëz too: the company opens its sixth showroom
The opening of the sixth showroom and Biote’s presence in Europe.
· A2 CNNPasojat e pagjumësisë, njihuni me shkaqet dhe simptomat (opens in a new tab)
In English: The consequences of sleeplessness: learn about the causes and symptoms
A report on sleep, with a comment from Biote’s head of sales on certified materials.
- · Shqiptarja.com
Modeli i ri Signature i dyshekëve Biote (opens in a new tab)
In English: The new Signature model of Biote mattresses
Presentation of the Signature model and its technology.
- · Shqiptarja.com / Report TV
Biote hap showroom-in e ri tek ish-Ekspozita në Tiranë (opens in a new tab)
In English: Biote opens its new showroom at the former Ekspozita in Tirana
Video from the showroom opening in Tirana.
· Scan TVTregu i ri për shtëpinë tuaj! (opens in a new tab)
In English: The new market for your home!
An article on the mattress market in Albania and Biote’s service for customers.
· Revista Who“Biote”, dysheku që VIP-at e zgjedhin në Shqipëri! (opens in a new tab)
In English: “Biote”, the mattress VIPs choose in Albania!
An article on Biote in the mattress market. The original page is no longer online; the link opens the archived copy.
· Fast News EconomyTregu i ri për produktet e shtëpisë (opens in a new tab)
In English: The new market for home products
An economic article on changes in the mattress market in Albania and Biote’s place in it.
- · A2 CNN
A je gati për gjumë? (opens in a new tab)
In English: Are you ready for sleep?
An article on sleep and on Biote in the Albanian market.
· News31Ju tregoj sekretin për një “gjumë mbretëror” (opens in a new tab)
In English: I’ll tell you the secret to a “royal sleep”
A first-person account of an experience with Biote mattresses.
· KryefjalaMë thuaj me kë dyshek fle, të të them se kush je! (opens in a new tab)
In English: Tell me which mattress you sleep on, and I’ll tell you who you are!
An article on the mattress market in Albania and Biote’s place in it.
TV reports
On television
The videos open on YouTube and are in Albanian.
· Report TVBiote edhe në Kamëz, kompania hap showroom-in e gjashtë (opens in a new tab)
In English: Biote now in Kamëz too: the company opens its sixth showroom
- · A2 CNN
Biote, brandi ndërkombëtar i dyshekëve (opens in a new tab)
In English: Biote, the international mattress brand
- · A2 CNN
Si të eliminojmë pagjumësinë? Biote, brandi ndërkombëtar i dyshekëve (opens in a new tab)
In English: How can we get rid of sleeplessness? Biote, the international mattress brand
- · Report TV
Biote hap showroom-in e ri tek ish-Ekspozita në Tiranë (opens in a new tab)
In English: Biote opens its new showroom at the former Ekspozita in Tirana
· RTV Klan – “Rudina”Biote! E vetmja në Shqipëri që jep mundësinë të provosh dyshekun (opens in a new tab)
In English: Biote! The only one in Albania that lets you try the mattress
- · A2 CNN
“Biote” vjen më afër klientëve në qendrën “Toptani” (opens in a new tab)
In English: “Biote” comes closer to customers at the “Toptani” centre